Free tools
Practical planning tools before you request a quote.
Use these calculators and checklists to estimate cost, check readiness and understand what should be fixed before you spend on a website, ecommerce store, SEO, redesign or Google Ads campaign.
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Planning tools
KES
Local cost logic
Next
Clear action paths
Choose a tool
Calculators and checklists for common digital decisions
The results are planning signals, not final quotes. They help you see the likely scope, the risks to fix first and the questions worth answering before you contact a technical digital partner.
SEO
SEO Audit Checklist Generator
Check technical SEO, content structure, local visibility and measurement gaps before investing in ongoing search work.
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Web Design
Website Cost Calculator Kenya
Estimate a realistic planning range for a Kenyan business website based on content depth, design, copy, SEO and integrations.
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Ecommerce
Ecommerce Website Cost Calculator
Estimate online store cost based on catalogue size, platform choice, payment flow, delivery rules, product content and tracking needs.
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Redesign
Website Redesign Readiness Score
Score whether your current website needs targeted fixes, a structured redesign or a deeper rebuild based on trust, speed, leads and SEO risk.
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Google Ads
Google Ads Budget Calculator Kenya
Estimate clicks, leads, cost per lead, customers and possible revenue before increasing Google Ads spend.
Open toolHow to use the result
Treat the result as a starting point for better scope.
A calculator can show likely effort, but the right quote still depends on business goals, existing assets, technical condition, content readiness and how much support you need after launch.
The best use of these tools is not to chase the lowest number. Use them to understand what must be included for the work to perform properly: search foundations, clear content, conversion paths, integrations, reporting and post-launch support.
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Use cost tools to compare scope before comparing suppliers.
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Use readiness scores to decide whether fixes or a rebuild make more sense.
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Use ad estimates to test the economics before increasing spend.
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Copy the quote summary from each tool into the quote form so the first discussion is more focused.
Lead magnet path
Each tool should make the quote conversation sharper
The tools are not separate from the sales journey. They help a visitor understand their situation, then pass useful context into the quote form so we can respond with fewer generic questions.
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Run the tool
Start with the calculator or checklist closest to the decision you are making. The result gives you a planning signal, not a final quote.
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Read the result
Use the score, range or estimate to understand what is driving cost, risk or readiness before you compare suppliers.
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Send the summary
Copy the tool summary into the quote form. The form tracks the tool source so the first response can connect to what you already checked.
Before you commit budget
The right estimate should explain the work behind the number
A serious digital project usually fails when the budget is separated from the outcome. These tools connect cost, readiness and performance so you can see whether your next move should be a new website, a stronger ecommerce setup, SEO cleanup, conversion improvement or a paid campaign test.
Use them to prepare a better brief
When you contact a developer or digital partner with only a rough idea, the first discussion can become vague quickly. A result from one of these tools helps you describe the expected content depth, commercial goal, technical needs and likely constraints before anyone starts estimating.
Use them to spot missing work
A cheap quote can look attractive until you notice that copywriting, lead tracking, search setup, product uploads, checkout testing or migration planning were never included. The tools make those hidden decisions visible so you can compare scope more fairly.
Use them to decide the next step
Sometimes the right move is not a rebuild or a larger ad budget. It may be Search Console cleanup, better service content, a focused campaign destination, analytics repair or maintenance support. Each result points toward a practical action instead of a generic recommendation.
Which tool should you use?
Choose the tool based on the decision in front of you
This makes the tools easier to use for buyers who do not know whether they need web design, SEO, redesign, ecommerce or campaign help yet.
Before a website quote
Use the website cost calculator to understand content depth, design level, copywriting, SEO and functionality before requesting a proposal.
Before SEO spend
Use the SEO checklist to see whether technical, content, local and measurement foundations need repair before monthly SEO.
Before a redesign
Use the redesign score to decide whether targeted repairs, a structured redesign or a deeper rebuild makes the most sense.
Before paid campaigns
Use the ads calculator to test whether budget, conversion rate, close rate and lead value make commercial sense.
Need help interpreting the result?
Open a tool, copy the quote summary, then send it with your website link and the business outcome you want. We will help you turn it into a practical next step.