Project context

The Green Belt Movement

The Green Belt Movement is a Kenyan environmental organization founded by Nobel Laureate Wangari Maathai in 1977, with work across ecosystem restoration, sustainable livelihoods, advocacy, policy influence and community empowerment.

Before the revamp

The old website version did not fully reflect the strength of the organization's legacy or the range of modern digital actions visitors expected, including programme discovery, campaign engagement, media review and support pathways.

What changed

We revamped the website into a more modern nonprofit experience with stronger visual storytelling, clearer programme navigation, impact indicators, media and resource areas, and more visible donation and involvement paths.

Problem solved

The work started with a real communication gap

The website had to serve many audiences at once: donors, partners, environmental supporters, media, communities, researchers and people learning about Wangari Maathai's legacy. Without strong structure, those audiences can miss the most important proof and next steps.

Outcome

A modern website foundation with clearer proof and action paths

The current website makes Green Belt Movement easier to understand and support. Visitors can see the mission, explore what the organization does, review impact cues and move toward donating, joining, volunteering or contacting the team.

Visible

Donation and support path

The modern site makes support actions easier to notice from the first screen.

Clear

Programme communication

Restoration, livelihoods, advocacy, resources and media are easier to separate and explore.

Stronger

Impact storytelling

Legacy, environmental mission and public proof are presented with more immediate visual weight.

Modern functionality

What the revamped website needed to support

These are the visible website capabilities and structural improvements that make the project useful as proof for similar redesigns.

Donation and involvement CTAs

Support actions such as donate, volunteer, join and get involved are easier to discover.

Programme navigation

What-we-do areas guide visitors into restoration, livelihoods, advocacy and programme content.

Impact indicators

The homepage can surface foundation years, community engagement, trees grown and hectares restored as quick proof cues.

Resource and media sections

Visitors can reach knowledge products, newsletters, blogs, media and stories of impact.

Legacy storytelling

Wangari Maathai and the organization's history are positioned as part of the broader trust story.

Responsive nonprofit presentation

The experience feels modern, visual and easier to scan for donors, supporters and partners.

Project evidence

Screenshot from the modern website

This screenshot shows the current revamped website. Older before screenshots are not published here, so the before story is described from project context rather than shown as a visual claim.

Green Belt Movement Website Revamp website screenshot

Delivery

How the revamp was shaped

The delivery path focused on turning an older website into a more modern, structured and useful public website without making unsupported performance claims.

Audience and action mapping

Clarify what donors, partners, volunteers, media and supporters need to understand before taking action.

Programme and legacy structure

Organize history, current work, what-we-do areas, resources and stories so the website does not feel scattered.

Support pathway design

Make donation, join, volunteer, campaign and contact routes easier to find from the main experience.

Modern visual revamp

Use stronger imagery, hierarchy and content sections to make the nonprofit's work feel current and credible.

Related decisions

Services connected to this kind of website revamp

Use these pages to understand the surrounding decisions behind a similar project.

Green Belt Movement Website Revamp