Budget ranges
Realistic planning ranges
These are planning ranges, not fixed packages. The final quote depends on scope, content readiness, integrations and support expectations.
Campaign setup
Ksh 40,000 - Ksh 120,000
One-off setup for tracking, campaign destination recommendations, campaign structure, offer messaging and launch preparation.
Monthly campaign management
Ksh 70,000 - Ksh 220,000/month
Google Ads, social, content or lead-generation management with reporting and ongoing optimisation.
Full funnel growth programme
Ksh 250,000 - Ksh 650,000/month
A joined-up growth system with ads, landing experiences, analytics, CRO, reporting and content support.
Cost drivers
What affects the price?
Two projects that look similar from the outside can produce very different quotes when strategy, content, integrations and support expectations change.
| Channel mix | Google Ads, social media, content and email all require different setup and management. |
|---|---|
| Campaign destinations | Campaigns perform better with focused landing experiences, but those require design, copy, proof and tracking work. |
| Creative and content | Ad copy, visuals, posts, offers and content calendars affect production time. |
| Tracking quality | GA4, conversion events, lead sources and reporting dashboards affect setup cost. |
| Optimisation depth | Testing, CRO and campaign refinement require consistent management time. |
Decision support
Cheap vs professional
Cheap campaigns
- Traffic sent to weak destinations with unclear offers
- Ad spend used before tracking is trusted
- Reports focused on impressions instead of leads
- Little testing of messages, audiences or conversion path
Measured campaigns
- Campaigns connected to focused landing experiences and lead capture
- Tracking and analytics set before scaling spend
- Optimisation based on cost per lead and lead quality
- Creative, copy and CRO improved over time
Budget boundaries
What the quote usually covers
Usually included
- Channel and offer planning
- Campaign setup or management
- Tracking and conversion review
- Landing experience recommendations
- Performance reporting
- Optimisation priorities
Usually separate
- Google, Meta or other ad spend
- Photography, video or influencer fees
- Large website rebuilds unless scoped
- CRM subscription or third-party tool fees
Timeline
How long should you plan for?
Campaign setup can take 1 to 3 weeks. Meaningful optimisation usually needs at least 2 to 3 months of data.
Best fit for lead-focused businesses
Monthly campaign management works best when paired with proper landing experiences and conversion tracking before ad spend is scaled.
- Channel setup
- Lead tracking
- Campaign destination and CRO feedback
Next step
Related services that affect the budget
Pricing questions
Frequently asked questions
How much does digital marketing cost in Kenya?
A campaign setup can start around KES 40,000 when the goal is preparing tracking, structure and launch basics. Monthly management often ranges from KES 70,000 to KES 220,000, while full funnel growth programmes cost more because they include landing experiences, tracking, content, CRO, reporting and ongoing optimisation.
Is ad spend included?
Usually no. Management fees and ad spend are normally separate so you can see exactly what is paid to advertising platforms and what is paid for strategy, setup, management, reporting and optimisation. This separation also makes it easier to adjust media spend without confusing it with service fees.
What should I fix before spending on ads?
Fix the offer, landing experience, lead form, conversion tracking and follow-up process. Otherwise you may pay for traffic without knowing which channel, message or audience is working. The goal is to make campaign spend measurable before increasing the budget.
Which digital marketing channel should I start with?
Start with the channel that matches buyer intent and your current readiness. Google Ads can work well for high-intent searches, SEO is better for compounding organic demand, and social media can support trust and retargeting. The right choice depends on offer clarity, competition, timeline and tracking setup.
Why do some campaigns produce many leads but few sales?
Lead quality can be weak when targeting is broad, the offer is unclear, forms are too open, or follow-up is slow. Campaign reporting should look at lead source, cost per lead and the quality of conversations, not only the number of inquiries.
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