Website planning
Web Design & Website Strategy Guides
Plan the website structure, pages, copy, UX and launch decisions before design becomes expensive to change.
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Plan the website structure, pages, copy, UX and launch decisions before design becomes expensive to change.
24 guides
Web Design Strategy in Kenya: How to Plan a Website That Generates Leads
Plan a Kenyan business website around leads, trust, SEO, conversion paths and measurement before visual design starts.
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How to Plan a Business Website Before Hiring a Web Designer
Prepare goals, pages, proof, content, functionality and budget before asking a web designer for a proposal.
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Website Project Brief Template for Kenyan Businesses
Use this website brief template to prepare goals, audiences, pages, content, proof, functionality, budget and launch requirements.
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What Pages Should a Business Website Have?
Plan the essential business website pages, including homepage, services, about, proof, pricing, FAQs, guides and contact paths.
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How Long Does It Take to Build a Professional Website?
Understand realistic website timelines, what affects delivery speed and how to plan a professional website launch.
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Website Goals: Leads, Sales, Trust, Recruitment or Customer Support?
Choose the right website goal before design starts, including leads, online sales, trust building, recruitment and customer support.
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What to Prepare Before Starting a Website Project
A practical checklist of content, access, proof, decisions and approvals to prepare before starting a business website project.
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Business Website Design in Kenya: What a Professional Site Should Include
Learn what a professional business website in Kenya should include, from positioning and service pages to proof, SEO, mobile design and tracking.
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How to Structure a Service Business Website for More Enquiries
Plan a service business website structure that turns services, proof, pricing context, guides and calls to action into more qualified enquiries.
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Small Business Website Mistakes That Cost Leads
Common small business website mistakes that reduce enquiries, including weak messaging, poor structure, missing proof, slow pages and no tracking.
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Landing Page Design Strategy: How to Turn Campaign Traffic Into Enquiries
Plan landing pages that convert campaign traffic into enquiries with message match, proof, focused offers, mobile speed, forms and tracking.
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Responsive Web Design Checklist for Kenyan Businesses
A responsive web design checklist for mobile-friendly business websites in Kenya, covering layout, navigation, forms, speed, content order and testing.
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Website Copywriting for Business Websites: What to Say on Each Page
A page-by-page website copywriting guide for business websites, covering homepage, service pages, about, proof, pricing, FAQs, CTAs and SEO.
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Homepage Design Strategy: What a Business Homepage Should Do
A practical homepage design strategy for business websites, covering positioning, service routing, proof, calls to action, SEO, mobile layout and measurement.
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Service Page Design: How to Structure Pages That Win Enquiries
Learn how to design and structure business service pages that explain the offer, build trust, answer objections and generate qualified enquiries.
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Website Navigation Best Practices for Business Websites
Website navigation best practices for business websites, including menu structure, labels, service grouping, mobile navigation, footer links and internal linking.
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About Page Strategy: How to Build Trust Without Sounding Generic
A practical guide to writing and structuring a business website About page that builds trust with story, team, proof, values, process and next steps.
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Contact Page Design: How to Turn Interest Into Real Enquiries
A practical guide to contact page design for business websites, covering forms, channels, routing, expectations, trust, mobile usability and tracking.
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Website Footer Design Best Practices for Business Sites
A practical guide to website footer design for business sites, including navigation, trust signals, contact details, local SEO, legal links and conversion paths.
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Landing Page vs Website: Which Do You Need?
A practical comparison of landing pages and full websites for campaigns, business credibility, SEO, lead generation, testing and budget planning.
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How to Choose a Web Designer in Kenya
A practical guide for Kenyan businesses choosing a web designer, covering goals, portfolio review, proposals, ownership, SEO, content, launch support and warning signs.
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Website Content Checklist: What to Prepare Before Design Starts
A practical website content checklist for business websites, covering page copy, proof, photos, brand assets, service details, FAQs, approvals and launch readiness.
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Landing Page Copywriting: What to Say to Convert Campaign Traffic
A practical landing page copywriting guide covering message match, above-the-fold copy, proof, objections, forms, calls to action and campaign traffic conversion.
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Mobile Website UX Mistakes That Hurt Enquiries
A practical guide to mobile website UX mistakes that reduce enquiries, including slow pages, weak menus, cramped forms, hidden calls to action and poor content flow.
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Search visibility
SEO & Search Growth
Work through technical SEO, on-page SEO, local SEO, Search Console, internal linking and reporting.
View 35 guides
Online stores
Ecommerce & M-Pesa Commerce
Find ecommerce planning, WooCommerce, Shopify, M-Pesa, product pages, checkout, category SEO and store maintenance.
View 43 guides
Platform care
WordPress, Redesign & Maintenance
Review WordPress decisions, redesign risk, maintenance, security, speed and WooCommerce ownership.
View 16 guides
Measurement
Analytics, Conversion & Growth
Use tracking, checkout conversion, landing pages, reporting and roadmaps to turn traffic into clearer business decisions.
View 13 guides
Budget clarity
Pricing, Planning & Tools
Compare cost, platform, scope and supplier decisions before requesting a quote or approving a rebuild.
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